Abstract:
With the constant development of computer technology and network technology, the way we read has been pushed to a new stage. Text can be digitally stored in a variety of electronics media, such as iPhone, iPad, Kindle and many other kinds of electronics storage devices while digitized works can be transmitted via the internet to every corner of the world and be shown on numerous terminal displays. Due to this, publishing companies are struggling with financial difficulties, book sales have decreased and public reading habits have been impacted. Electronic publishing, online reading, online sales, and book logistics are eroding the territory of traditional publishing. To meet the public shift in reading habits, the publishing industry must adjust its approach. How can we use design management to reposition the publishing industry in the future? How can we design thinking to solve the almost impossibly huge task that publishing industry currently faces? How can we rebuild the public image and promote the branding of the publishing industry?
