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Now showing items 1-10 of 14

Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs

Wingate, Nikki; Xie, Ying (2015-03-27)
The Customer Relationship Management Paradox: Five Steps to Create a Fairer Organization

Nguyen, Bang; Wingate, Nikki; Simkin, Lyndon (2016-04-01)
Benefit Corporations and Certified B Corporations: Which is More Beneficial for a Socially Responsible Entrepreneur?

Tkachenko, Viktoria; Wingate, Nikki; Cahill, Elena (2016-04-01)
A Little Something for Me and Maybe for You, too: Promotions that Relieve Guilt

Wingate, Nikki; Corfman, Kim P. (2015-03-27)
Perceptions of Socially Responsible Businesses: Benefit Corporations

Cahill, Elena; Wingate, Nikki (2015-03-27)
Enhancing the Influence of Distal Primes on Creativity: The Role of Contextual and Personal Variables – Study 1

Bose, Mousumi; Garretson Folse, Judith Anne; Wingate, Nikki (2016-04-01)
The Influence of the Number of Presented Symptoms in Product-Claim Direct-to-Consumer Advertising on Behavioral Intentions

Wingate, Nikki; Xie, Ying (2016-04-01)
Does Referral Make a Difference?

Gautam, Samagya; Wingate, Nikki (2016-04-01)
Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value

Wingate, Nikki (2015-03-27)
Fairness Management: China, Taiwan, Japan, And South Korea

Wingate, Nikki (2017-03-24)

Now showing items 1-10 of 14