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Showing 10 out of a total of 14 results for community: School of Business.
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Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs
Wingate, Nikki
;
Xie, Ying
(
2015-03-27
)
The Customer Relationship Management Paradox: Five Steps to Create a Fairer Organization
Nguyen, Bang
;
Wingate, Nikki
;
Simkin, Lyndon
(
2016-04-01
)
Benefit Corporations and Certified B Corporations: Which is More Beneficial for a Socially Responsible Entrepreneur?
Tkachenko, Viktoria
;
Wingate, Nikki
;
Cahill, Elena
(
2016-04-01
)
A Little Something for Me and Maybe for You, too: Promotions that Relieve Guilt
Wingate, Nikki
;
Corfman, Kim P.
(
2015-03-27
)
Perceptions of Socially Responsible Businesses: Benefit Corporations
Cahill, Elena
;
Wingate, Nikki
(
2015-03-27
)
Enhancing the Influence of Distal Primes on Creativity: The Role of Contextual and Personal Variables – Study 1
Bose, Mousumi
;
Garretson Folse, Judith Anne
;
Wingate, Nikki
(
2016-04-01
)
The Influence of the Number of Presented Symptoms in Product-Claim Direct-to-Consumer Advertising on Behavioral Intentions
Wingate, Nikki
;
Xie, Ying
(
2016-04-01
)
Does Referral Make a Difference?
Gautam, Samagya
;
Wingate, Nikki
(
2016-04-01
)
Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value
Wingate, Nikki
(
2015-03-27
)
Fairness Management: China, Taiwan, Japan, And South Korea
Wingate, Nikki
(
2017-03-24
)
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Author
Wingate, Nikki (14)
Bose, Mousumi (2)
Cahill, Elena (2)
Xie, Ying (2)
Corfman, Kim P. (1)
Garretson Folse, Judith Anne (1)
Gautam, Samagya (1)
Guo, Haitao (1)
Kim, Youngseon (1)
Moon, JaeYun (1)
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Subject
Business (4)
Fairness (3)
Benefit corporation (2)
Consumer perception (2)
Direct-to-consumer advertising (DTCA) (2)
Word of mouth (2)
Advertising (1)
Brand breadth (1)
Certified B corporation (1)
China (1)
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Date Issued
2019 (1)
2018 (1)
2017 (3)
2016 (5)
2015 (4)