Abstract:
Long-term strategic planning is not typical among small-to-medium nonprofit organizations (SMNOs), since the focus is on tactical mission priorities and urgencies. This prioritization is due to limited resources and capabilities, although a strategic plan is still considered critical for the social nonprofit enterprise’s sustained viability. Road-mapping provides an operationalizable strategic planning methodology for nonprofits, especially SMNOs. This research develops a strategic roadmap (SRM) model based on a long-term strategy for such nonprofits. The roadmap includes swim-lanes representing multiple stakeholder perspectives and is used to identify the policies and procedures required to achieve the long-term vision. The perspectives covered are social, technical, economic, environmental, and political (STEEP). The strategic roadmap model is validated using expert judgments and by the case study of a children’s mental health nonprofit organization agency located in Southeastern Connecticut, USA. It is shown to be effective for the case study because it is a visual model and could be operationalized with tasks for the practitioners.
