Abstract:
This thesis determines the first year marketing objectives and strategies Continental Baking chose for Hostess O's and whether they represented good decisions. Study of the marketing and economic factors within the baking and related industries help to formulate the necessary judgments. Suggestions are made to correct perceived problems and ensure future success of the Hostess 0's product.
Description:
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
