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Developing the Negro Market Potential

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dc.contributor.author Weyeneth, John H.
dc.date.accessioned 2019-08-16T15:42:06Z
dc.date.available 2019-08-16T15:42:06Z
dc.date.issued 1972
dc.identifier.citation J.H. Weyeneth, "Developing the Negro Market Potential", Thesis, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1972. en_US
dc.identifier.uri https://scholarworks.bridgeport.edu/xmlui/handle/123456789/4228
dc.description This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission. en_US
dc.description.abstract The question of whether or not a separate and distinct Negro market potential exists, and whether specialized attention is necessary to effectively develop this market segement is faced by today's marketer of consumer goods and services. This paper will analyze the Negroes' socioi-economic characteristics, purchase patterns, buying motivations, media preferences, and a case history of a company who has successfully developed the Negro market potential to help marketers answer this question. en_US
dc.language.iso en_US en_US
dc.title Developing the Negro Market Potential en_US
dc.type Thesis en_US
dc.institute.department School of Business en_US
dc.institute.name University of Bridgeport en_US


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