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The Impact of Vertical Integration by Chain and Independent Food Stores on Private Labeling Trends of National Manufacturers

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dc.contributor.author Fiset, Donald N.
dc.date.accessioned 2019-06-07T15:22:35Z
dc.date.available 2019-06-07T15:22:35Z
dc.date.issued 1975
dc.identifier.citation D.N. Fiset, "The Impact of Vertical Integration by Chain and Independent Food Stores on Private Labeling Trends of National Manufacturers", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1975. en_US
dc.identifier.uri https://scholarworks.bridgeport.edu/xmlui/handle/123456789/4175
dc.description This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission. en_US
dc.description.abstract Vertical integration by retail food outlets affects trends in private branding. It transforms dual-brand manufacturers into single item producers who must recover lost sales. The effects on manufacturers who produce only private labels can be catastrophic. Lastly, manufacturers who produce exclusively branded items must face competitors who possess the power to practice unfair competitive activities. In general, manufacturers should refrain from depending on private label sales and concentrate on developing proprietary products. en_US
dc.language.iso en_US en_US
dc.subject Food industry en_US
dc.subject Manufacturing en_US
dc.subject Proprietary product en_US
dc.title The Impact of Vertical Integration by Chain and Independent Food Stores on Private Labeling Trends of National Manufacturers en_US
dc.type Thesis en_US
dc.institute.department School of Business en_US
dc.institute.name University of Bridgeport en_US


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