Abstract:
This thesis demonstrates how marketing theory (concepts and principles), and analytical tools can be applied to nonbusiness organizations, in this case, cities, why they need marketing theory, and what benefits can be expected. Measures taken to date to try and solve city problems, especially the eroding tax base, have yielded little success. Marketing theory and analytical tools provide a way to make more efficient use of scarce resources toward reaching organizational objectives.
Description:
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
