Abstract:
Business Strategy Management deals with maximizing the competitive advantage of an organization. The future of any firm is always approached by the management from a strategic view point. The goal is to create business value and more importantly retain it. Customers run the business and approaching all, is not possible, what is plausible is strategically targeting specific customers who will benefit from the product and retain them in future. These strategic decisions consider financial constraints and activities that add value to the organization. We discuss the roles firms play to succeed in the market, how business strategy adds to organizational value and also understand the Porter Five Forces of competitiveness that yields profitability.
