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The Marketability of Submersible Mixers: a Thesis

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dc.contributor.author Grella, Patrick R.
dc.date.accessioned 2019-02-05T19:10:17Z
dc.date.available 2019-02-05T19:10:17Z
dc.date.issued 1979
dc.identifier.citation P.R. Grella, "The Marketability of Submersible Mixers: a Thesis", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1979. en_US
dc.identifier.uri https://scholarworks.bridgeport.edu/xmlui/handle/123456789/3998
dc.description This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission. en_US
dc.description.abstract This thesis formalizes strategic and practical aspects of marketing a submersible mixer in the municipal and industrial markets. An in depth profile of the competitive environment and customer preferences and needs is presented. Major areas investigated: functions of mixers, market size and growth trends, evaluation of submersible and non-submersible reliability and performance and pricing comparisons between submersible and non-submersibles. To achieve innovative marketing payoffs, recommendations are offered for managing subsequent market research and design efforts. en_US
dc.language.iso en_US en_US
dc.subject Industrial market en_US
dc.subject Municipal market en_US
dc.subject Submersible mixer en_US
dc.title The Marketability of Submersible Mixers: a Thesis en_US
dc.type Thesis en_US
dc.institute.department School of Business en_US
dc.institute.name University of Bridgeport en_US

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