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Browsing College of Engineering, Business, and Education by Author "Zimmer, Patrick J."

Browsing College of Engineering, Business, and Education by Author "Zimmer, Patrick J."

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  • Zimmer, Patrick J. (1975)
    This thesis determines the first year marketing objectives and strategies Continental Baking chose for Hostess O's and whether they represented good decisions. Study of the marketing and economic factors within the baking ...

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