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Browsing College of Engineering, Business, and Education by Author "Stein, Philip W."

Browsing College of Engineering, Business, and Education by Author "Stein, Philip W."

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  • Stein, Philip W. (1967-05)
    One of the most important problems of marketing a new product is being able to sell a product at a price that is acceptable to the market, and will afford a profit for the firm. To do this requires an understanding of ...

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