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Browsing College of Engineering, Business, and Education by Author "Sommer, Samuel M."

Browsing College of Engineering, Business, and Education by Author "Sommer, Samuel M."

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  • Sommer, Samuel M. (1978)
    This thesis demonstrates how marketing theory (concepts and principles), and analytical tools can be applied to nonbusiness organizations, in this case, cities, why they need marketing theory, and what benefits can be ...

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