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Browsing College of Engineering, Business, and Education by Author "Kocsis, Louis P."

Browsing College of Engineering, Business, and Education by Author "Kocsis, Louis P."

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  • Kocsis, Louis P. (1968-05)
    Licensing is but one approach management may utilize to accomplish overseas marketing objectives. To say that managements of various domestic companies engaged in international trade effectively employ this tool would ...

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