Abstract:
The apparel industry, measured by dollar sales, employment or geographical distribution represents an important part of the United States' economy. Modern marketing techniques, even among leadership companies are not evident to the degree that they exist in other consumer goods industries. This thesis examines practices in marketing in the industry, with focus on design of sales territories, as well as data and means currently available to apply them to the apparel field.
Description:
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
