Top 10 Most Effective Marketing Strategies in Business to Consumer Marketing (B2C)

Abstract

Business-to-customer marketing refers to the tactics and best practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of key ways, one being that it often depends on campaigns abilities to invoke emotional responses rather than solely demonstrating value. The most popular or effective channels for a business will differ according to its unique demographic, but the web is becoming universal in consumer shopping. In terms of content marketing, B2C marketers have found success with blogs written specifically to appeal to consumers who may be interested in unique products. Developing key marketing strategies in B2C markets is paramount in a firms overall profit and increased sales objectives.