Abstract:
The purpose of this study was to determine if the nature of the product could be a helpful factor in controlling personal selling costs. This study indicates that a product's consumer or industrial good classification could be a useful reference in controlling personal selling costs. In a similar way, a product's classification might also be helpful in controlling other marketing expenses. Additional studies should be made as more detailed product marketing cost data becomes available.
Description:
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
