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The Influence of the Number of Presented Symptoms in Product-Claim Direct-to-Consumer Advertising on Behavioral Intentions
Wingate, Nikki; Xie, Ying
Event:Faculty Research Day
Date:2016-04-01
Description:
Nikki Wingate's and Ying Xie's poster on Direct-to-Consumer Advertising in relation to treatable symptom medical conditions on consumer treatment seeking intentions.
