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Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value
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Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value
Wingate, Nikki
Event:
Faculty Research Day
Date:
2015-03-27
Description:
Nikki Lee-Wingate's poster discussing consumer perceptions of fairness and how to use that to increase lifetime customer value.
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Nikki Lee-Wingate ...
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