UB ScholarWorks

Browsing University of Bridgeport by Author "Moon, JaeYun"

Browsing University of Bridgeport by Author "Moon, JaeYun"

Sort by: Order: Results:

  • Wingate, Nikki; Moon, JaeYun; Bose, Mousumi (2017-03-24)
    The current research examined the influence of mortality focus on the effectiveness of guilt advertising via two experiments. Mortality focus and type of guilt advertising appeal interacted such that directing the focus ...

Search ScholarWorks


Advanced Search

Browse

My Account