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Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs

Wingate, Nikki; Xie, Ying (2015-03-27)
A Little Something for Me and Maybe for You, too: Promotions that Relieve Guilt

Wingate, Nikki; Corfman, Kim P. (2015-03-27)
Perceptions of Socially Responsible Businesses: Benefit Corporations

Cahill, Elena; Wingate, Nikki (2015-03-27)
Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value

Wingate, Nikki (2015-03-27)

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Author
- Wingate, Nikki (4)
- Cahill, Elena (1)
- Corfman, Kim P. (1)
- Xie, Ying (1)
Subject
Date Issued
- 2015 (4)