Role of Media Publics in the Implementation Of New Technologies
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Authors
Folorunso, Ogo
Issue Date
2017-03-24
Type
Presentation
Language
en_US
Keywords
Consumer , Media publics , Technology
Alternative Title
Abstract
The use of media publics is an ideal tool for the successful marketing of a technological enterprise. A public can be described as any group or community that affects the level of impact of an organization (Mules, 1998). Media publics plays a major role in creating a perception on how consumers receive a product. Furthermore, the use of media publics give technology firms a platform to reach its intended target. The aim of this poster is to explore the role of the media publics and how it also affects the implementation of new technologies.