The Marketability of Submersible Mixers: a Thesis
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Authors
Grella, Patrick R.
Issue Date
1979
Type
Thesis
Language
en_US
Keywords
Industrial market , Municipal market , Submersible mixer
Alternative Title
Abstract
This thesis formalizes strategic and practical aspects of marketing a submersible mixer in the municipal and industrial markets. An in depth profile of the competitive environment and customer preferences and needs is presented. Major areas investigated: functions of mixers, market size and growth trends, evaluation of submersible and non-submersible reliability and performance and pricing comparisons between submersible and non-submersibles. To achieve innovative marketing payoffs, recommendations are offered for managing subsequent market research and design efforts.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
P.R. Grella, "The Marketability of Submersible Mixers: a Thesis", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1979.