Developing the Negro Market Potential
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Authors
Weyeneth, John H.
Issue Date
1972
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The question of whether or not a separate and distinct Negro market potential exists, and whether specialized attention is necessary to effectively develop this market segement is faced by today's marketer of consumer goods and services. This paper will analyze the Negroes' socioi-economic characteristics, purchase patterns, buying motivations, media preferences, and a case history of a company who has successfully developed the Negro market potential to help marketers answer this question.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
J.H. Weyeneth, "Developing the Negro Market Potential", Thesis, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1972.