Mere Exposure Effect and Its Application in Business
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Authors
Jia, Xiaofang
Issue Date
2018-03-23
Type
Other
Language
en_US
Keywords
Mere exposure effect , Business
Alternative Title
Abstract
The mere-exposure effect is a psychological phenomenon that people more tend to choose or hold a preference for the things, which they are familiar with. This report devotes to investigate this physiology bias by two designed survey questions.