Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value
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Authors
Wingate, Nikki
Issue Date
2015-03-27
Type
Presentation
Language
en_US
Keywords
Consumer perception , Lifetime customer value , Business , Fairness
Alternative Title
Abstract
Description
Nikki Lee-Wingate's poster discussing consumer perceptions of fairness and how to use that to increase lifetime customer value.