An Exploratory Study on the Status of Marketing Information Systems
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Authors
Smart, Perry E. II
Issue Date
1969
Type
Thesis
Language
en_US
Keywords
Marketing information systems , Marketing systems theory
Alternative Title
Abstract
Current marketing systems theory is highly sophisticated. Technical knowledge and computer capabilities for marketing information systems (MIS) are currently available. Yet, many firms do not seem to be utilizing a sophisticated MIS. This paper outlines current marketing systems theory, a format for MIS design, and MIS benefits and disadvantages. Then it attempts to define the existence or nonexistence of a time lag between MIS theory and application in the current practices of selected Connecticut firms.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
P.E. Smart II, "An Exploratory Study on the Status of Marketing Information Systems", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1966.