Agent Based Modeling in Design Management: Building Agent Profiles for New Product Development
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Authors
Zapata-Roldan, Felipe
Issue Date
2019-03-29
Type
Other
Language
en_US
Keywords
Agent-based modeling , New product development
Alternative Title
Abstract
Agent-Based Modeling (ABM) methods have been used extensively in different disciplines like ecology, biology and economics. However, applications on agents with smaller boundaries or within an organization are still on early stage of development compared to game-theory-based modelling or system dynamics simulation. The purpose of this work is laying-out a framework for the modeling of the internal and external organizational interactions regarding design outputs in different stages and actors involved in the New Product Development (NPD) process. A refined framework is proposed based on a set of previously validated agents and their interactions were characterized using a semi-structured survey.