Predictors of Entrepreneurial Innovation Attitude: Implications for Arts and Business Pedagogy
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Authors
Gibson, Lloyd G.
Gibson, Regina A.
Issue Date
2015-03-27
Type
Presentation
Language
en_US
Keywords
Entrepreneurial attitudes orientation model , Business , Business pedagogy , Arts pedagogy , Innovation
Alternative Title
Abstract
The innovative attitudes of 273 business and arts students in a small mid-Atlantic university were examined. Results based on the Robinson, Stimpson, Huefner, and Hunt (1991) Entrepreneurial Attitudes Orientation model indicated that non- business students possessed innovative attitudes. Results indicated that overall, arts students had significantly higher innovative attitude scores than business students. Both arts and business student innovation scores were significantly related to exposure to entrepreneurship and several demographic characteristics. In addition, the innovative scores were higher for arts students who had taken at least one business course.