The Influence of the Number of Presented Symptoms in Product-Claim Direct-to-Consumer Advertising on Behavioral Intentions
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Authors
Wingate, Nikki
Xie, Ying
Issue Date
2016-04-01
Type
Presentation
Language
en_US
Keywords
Direct-to-consumer advertising (DTCA) , Treatment-seeking
Alternative Title
Abstract
Description
Nikki Wingate's and Ying Xie's poster on Direct-to-Consumer Advertising in relation to treatable symptom medical conditions on consumer treatment seeking intentions.