Social Network Marketing and F-Commerce
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Authors
Gulcihan, Can Ozan
Bach, Christian
Issue Date
2012
Type
Presentation
Language
Keywords
Faculty research day
Alternative Title
Abstract
Description
The invention of the internet was a milestone of marketing. At the first decade of 21st century, it influenced marketing significantly and the world started discussing new terms in the field such as social network marketing. This study cillustrates how companies commercialize the social networks and launch the new era of marketing. Rather than paid media, advertising on social media platforms allows to spread the message from user to user as a trusted, third-party source. This word of mouth marketing fosters brand awareness and allows companies to interact with consumers directly. Furthermore, this personal interaction lets brands reach their target effectively.
Citation
Poster 57