Dove Soap for Poverty in India
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Authors
Day, Mackenzie
Issue Date
2014-03-28
Type
Presentation
Language
en_US
Keywords
Faculty research day , Design , India , Soap , Advertising
Alternative Title
Abstract
Design Objectives: Design a low cost product, of an existing Unilever personal care brand, for a specific region, while addressing: The environment in which the product will be sold. Direct relation of the product to the region. “Green design. Goal: Design a new Dove low cost product that successfully fits within the current range of Dove products, as well as connecting directly to India.