Kubtec Medical Imaging
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Authors
Kang, Jingwei
Ang, Ernest
Barua, Priyama
Chen, Izabel
Pippa, Ellis
Guo, Yun
Hussein, Hussein
Kansal, Nishant
Matto, Marsha
Scalfi, Alice
Issue Date
2017-03-24
Type
Presentation
Language
en_US
Keywords
Corporate communication , Design thinking
Alternative Title
Abstract
Kubtec is a leading digital X-ray company based in Stratford, Connecticut. Kubtec offers the most innovative tools in digital x-ray equipment for specimen radiography, low-dose imaging, and forensic analysis. We will show the benefits of applying design thinking to Kubtec’s business problems. The company has three different types of end users. The main challenges for the company are how to communicate more effectively with each end users that includes buyers, X-ray technicians and patients. We also take consideration for utilizing the space. These challenges have become the research questions for this project.