Formulating a Systematic Approach to Strategic Marketing of a Rehabilitation Workshop
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Authors
Weidner, Thomas V.
Issue Date
1982
Type
Thesis
Language
en_US
Keywords
Marketing , Vocational rehabilitation , Workshop
Alternative Title
Abstract
This paper is an attempt to develop a systematic approach to marketing the capabilities of a vocational rehabilitation workshop. The anticipated result will be a reduction in the amount of downtime experienced by many workshops. The format will be as follows: 1. Examine the components of a comprehensive marketing plan. 2. Analyze from the survey result what factors interact with downtime. 3. Design a strategic marketing plan for the Kennedy Center Workshop.
Description
This thesis has been provided as an open access copy by permission of the author.
Citation
T.V. Weidner, "Formulating a Systematic Approach to Strategic Marketing of a Rehabilitation Workshop", Thesis, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1982.