Hostess O's - A New Donut Product
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Authors
Zimmer, Patrick J.
Issue Date
1975
Type
Thesis
Language
en_US
Keywords
Baking industry , Marketing , Marketing strategy , New product
Alternative Title
Abstract
This thesis determines the first year marketing objectives and strategies Continental Baking chose for Hostess O's and whether they represented good decisions. Study of the marketing and economic factors within the baking and related industries help to formulate the necessary judgments. Suggestions are made to correct perceived problems and ensure future success of the Hostess 0's product.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
P.J. Zimmer, "Hostess O's - A New Donut Product", Thesis, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1975.