Design Thinking for Cadenza Innovation & Lithium-Ion Battery Technology
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Authors
Chick, John
Barraza, Brisa
Basra, Kunal
Canas, Justin
Cartagena, Camila
Gumber, Sanchay
Noi, Emmanuel T.
Sharma, Arushi
Song, Kevin
Issue Date
2019-03-29
Type
Other
Language
en_US
Keywords
Advertising , Lithium-ion battery
Alternative Title
Abstract
We were presented with a series of challenges that centered around our client being unable to communicate their mission and product to prospective investors, manufacturers, and consumers. By learning about their organization we realized the three pillars of their company: Safety, Cost Reduction, and Energy-Density. These have been their focus in developing an industry changing technology for Lithium-ion batteries, and our job as Design Managers was to convey it.