Demystifying McCarthy’s 4 P’s Of The Marketing Mix; To Be Or Not To Be

Loading...
Thumbnail Image

Authors

Beke, Grace
Bach, Christian

Issue Date

2017-03-24

Type

Presentation

Language

en_US

Keywords

Marketing , Marketing mix

Research Projects

Organizational Units

Journal Issue

Alternative Title

Abstract

Description

Grace Beke and Christian Bach's poster on marketing mix and McCarthy's schemata.

Citation

Publisher

License

Journal

Volume

Issue

PubMed ID

DOI

ISSN

EISSN