What Important Role Does the Youth Market Play in American Business?
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Authors
Boyd, Thomas
Issue Date
1972
Type
Thesis
Language
en_US
Keywords
Business , Youth market
Alternative Title
Abstract
In this study the youth market, with special emphasis on the teenage segment, as it relates to the American business, is investigated by describing its usefulness. This study concentrates on its purchasing power, its influence on consumption behavior, and its ongoing metamorphosis into the adult market.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
T. Boyd, "What Important Role Does the Youth Market Play in American Business?", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1972.