Controlling Food Brokers - What are the most effective control tools to achieve desired sales results using independent brokers in the food industry?
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Authors
Gustaitis, Brian L.
Issue Date
1977
Type
Thesis
Language
en_US
Keywords
Food industry , Independent brokers
Alternative Title
Abstract
In the past two decades, statistics have shown a growing trend toward the use of independent brokers as sales vehicles in the food industry. One of the most arguments against using food brokers is the manufacturer's lack of ability to control them. This thesis is designed to demonstrate that brokers can be controlled to achieve desired sales results.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
B.L. Gustaitis, "Controlling Food Brokers - What are the most effective control tools to achieve desired sales results using independent brokers in the food industry?", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1977.