Semantics and Scale: The Impact of Polarity and Wording on Performance Evaluation
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Authors
Picardi, Carrie A.
Issue Date
2014-03-28
Type
Presentation
Language
en_US
Keywords
Faculty research day , Business
Alternative Title
Abstract
This study examined the impact of measurement scale wording on rater judgment and leniency in an employee performance evaluation context. Participants evaluated ratees in a task simulation video using a five-point anchored scale with either unipolar, bipolar, or no anchor labels. Findings partially supported the hypotheses, suggesting scale descriptors may affect performance rating accuracy.