Developing the Elderly Tourism Market in China
Authors
Wu, Shijun
Wang, Zhaoyue
Wingate, Nikki
Guo, Haitao
Issue Date
2018-03-23
Type
Other
Language
en_US
Keywords
China , Elderly , Tourism
Alternative Title
Abstract
With a rapidly growing number of the elderly in the population, the consumption level of the elderly continuously improves to afford travel. Consequently, the elderly tourism industry faces unprecedented opportunities. The aim of this study was to promote the healthy development of the elderly tourism market in China. We provide practical suggestions for providers of senior tourism products and services, in addition to proposing a new way to build a favorable environment for senior tourism industry. Based on the comprehensive literature review on the consumption of senior tourism, we incorporate the marketing strategy of 4C into specifying recommendations that will promote the development of the senior tourism industry. Our recommendations will motivate the healthy development of our country’s senior tourism industry in four aspects of product, cost, convenience and communication.