Quantitative Metrics For Profitability When Implementing Conscious Capitalism Among Accounting Professionals

Abstract

The Conscious Capitalism practice contributes to well-being of workers, society, and environment, yet there is doubt about its profitability and sustainability. This paper examines quantitative metrics that can measure the profitability of applying the Conscious Capitalism philosophy in the accounting profession. Conclusions presented at the end of the paper arrive from examining survey responses from employees in companies that implement this philosophy to those which do not.