Controlling Cooperative Allowances
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Authors
Palmer, George J.
Issue Date
1977
Type
Thesis
Language
en_US
Keywords
Cooperative agreement , Cooperative allowances , Manufacturing industry
Alternative Title
Abstract
Many manufacturers enter into cooperative agreements with retailers to share in some proportion the expenses related to the advertisement or special featuring of the manufacturers product. The offering of cooperative allowances pose budgeting and legal problems to manufacturers in addition to-being difficult to control and administer. It is the intention of this paper to prove that cooperative allowances are manageable. It is hoped that the exposure to the many aspects of cooperative allowances in this paper will be of assistance to marketing and financial managers in administering their cooperative programs.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
G.J. Palmer, "Controlling Cooperative Allowances", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1977.