A Business Plan for Promoting a Retail Establishment Affected by Recession

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Authors
Himel, Lester N.
Issue Date
1976
Type
Thesis
Language
en_US
Keywords
Business plan , Recession , Retail industry
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Abstract
This paper studies an established retail store in an effort to provide a business plan for future operations. National and Regional markets are analyzed. The present location and facilities are discussed in order to evaluate the feasibility of purchasing the business and committing the firm to a growth policy. Implementation guidelines for the plan are included with performance evaluation criteria.
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This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
L.N. Himel, "A Business Plan for Promoting a Retail Establishment Affected by Recession", Thesis, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1976.
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