Is Technology Scary? Student Perceptions of Analytics Content in Graduate Core Courses

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Authors

Lohle, Michael

Issue Date

2023-03-24

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Other

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en_US

Keywords

technology , visualization , social cognitive theory

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Abstract

This case study focused on student perceptions of analytics content in graduate core courses. Fifty-four students provided their perspectives about technical course content, their general interest in analytics and how they perceive analytics roles in industry. The study's findings indicate an opportunity to educate non­analytics students about the relevance and benefits of technology and introduce them to analytics programs and careers.

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UB RISE 2023, The Ernest C. Trefz School of Business, College of Enegineering, Business, and Education, University of Bridgeport.

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