The Annual Report a Promotional Publication or a Financial Tool
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Authors
Krayeske, William A.
Issue Date
1973
Type
Thesis
Language
en_US
Keywords
Advertising , Annual report , Financial tool , Investor
Alternative Title
Abstract
A company's Annual Report is one of its most important for telling the public about itself. However, over the past few years, there has been much controversy regarding the usefulness of the Annual Report. By looking at the Annual Report in detail, it can be seen that the Report contains financial information for "small investors." On the other hand, it lacks the financial data for the "big investor." Overall, the Annual Report is more of an advertising and promotional publication than a financial tool.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
W.A. Krayeske, "The Annual Report a Promotional Publication or a Financial Tool", Thesis, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1973.