New Product Pricing Techniques
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Authors
Stein, Philip W.
Issue Date
1967-05
Type
Thesis
Language
en_US
Keywords
Pricing techniques
Alternative Title
Abstract
One of the most important problems of marketing a new product is being able to sell a product at a price that is acceptable to the market, and will afford a profit for the firm. To do this requires an understanding of demand, costs, market conditions and many other factors. There has been a growing realization in recent years that traditional pricing methods, such as cost-plus pricing, are inadequate for newly developed products. This paper investigates the effectiveness of traditional approaches to pricing, what new pricing techniques are presently available, what are the advantages of these new techniques and how should they be used. Pricing techniques are various and have broad applications in many industries. These techniques are introduced and discussed in sufficient detail to allow application to industrial situations. The techniques discussed in this paper are the latest developments in the general area of pricing. The writer wishes to express his appreciation to Dr. Sue Atkinson, Professor of Economics, and Dr. John L. Kraushaar, Chairman of the Department of Marketing, for their direction, guidance and insight during all phases of this research. I sincerely appreciate their time, comments and understanding.
Description
This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.
Citation
P.W. Stein, "New Product Pricing Techniques", MBA dissertation, School of Business, Univ. of Bridgeport, Bridgeport, CT, 1967.