Enhancing the Influence of Distal Primes on Creativity: The Role of Contextual and Personal Variables – Study 1
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Authors
Bose, Mousumi
Garretson Folse, Judith Anne
Wingate, Nikki
Issue Date
2016-04-01
Type
Presentation
Language
en_US
Keywords
Consumer , Environmental primes
Alternative Title
Abstract
Environmental primes promote both the quantity and quality of consumer creativity. More importantly, primes interact with mood and gender. Study 1 revealed an interaction between prime type and mood where distal primes enhanced the quantity but not the quality of creative solutions for those in a negative mood. Additionally, there was a gender and mood interaction.