The Impact of Social Media on Empowering Saudi Women Entrepreneurs in National Social Projects: Analytical Research in Accordance to the Saudi 2030 Vision

Abstract

This research investigates the impact of social media on empowering Saudi women entrepreneurs in national social projects aligned with the Saudi 2030 Vision. It aims to develop a theoretical framework integrating theories of women entrepreneurs, Technology Management (TM), and social media to deepen understanding. By synthesizing previous literature, the study provides insights into social media's significance for women entrepreneurs and implications for promoting women's entrepreneurship. The study collects data from female entrepreneurs in seven diverse institutions using a quantitative approach to examine demographic factors, TM strategies, and the effects of social media. The study broadens TM's scope and offers future research and policy recommendations.